01
Signed cases as the driver
We don't measure success by traffic or clicks. Signed cases are what drive your revenue, so that is what your campaigns should be built for.
Google Ads for personal injury firms
Ads that reach people who need a lawyer today.
High-intent, scalable Google & YouTube Ads built for the searches that turn into cases. Every dollar aimed at injured people looking for representation now, and every lead handed to your intake team as an opportunity to sign.
High intent, defined
Opportunities, not traffic.
Most PI campaigns buy clicks from people who are curious. Ours are built for people who are injured, searching and ready to talk.
02
Built for the call
Ads and landing pages push one action: call or request a case review. Intent is captured while it is highest.
03
Reported as opportunities
You see opportunities and what happened to them, not impressions and click-through rates.
From search to signed
A click is only the first step. We manage the whole path.
Google Ads only pays off when the injured person reaches your firm and signs. The campaign, the page they land on and the handoff are designed together.
Step 1
The right search, the right ad
Case-type and market targeting; ad copy written for injured people, not marketers.
Step 2
A landing page that converts
Fast, focused pages with one action. Built in the same system as our websites.
Step 3
Handoff to intake
Calls and forms reach your team as opportunities to sign, with the context they need.
What we manage
Everything between the search and the retainer.
One team, one accountable number: signed cases from search.
01
Keyword and case-type strategy
Which searches, which markets, which case types, and what each is worth to the firm.
02
Ad copy and extensions
Written for injured people at the moment they search. Tested and refined continuously.
03
Landing pages
Purpose-built pages for each case type, designed to convert on mobile first.
04
YouTube campaigns
Video placements run inside the same Google Ads account, aimed at the same injured audiences and measured the same way: signed cases.
05
Budget and bidding
Spend managed toward opportunities and signed cases, not clicks.
06
Reporting
Plain reporting on opportunities, outcomes and cost per signed case.
What firms say
What clients say about the owner, Johan.
Ready to turn search into signed cases?
A strategy call. We look at your market, your current ads if you run any, and where the next signed cases will come from.
Talk to us
Tell us about the firm.
One short form. We reply personally, and the first conversation is a strategy call about your market, your intake and where the next signed cases will come from.